Sunday, June 3, 4:15 pm

Five semifinalists were chosen and demonstrated their apps for our panel of expert judges and SHAPE event attendees, who voted to determine the top three finalists that moved on to the finals.  On June 3rd, our panel of judges—Kevin Petersen, Senior Vice President of Device, Network, and Services Marketing at AT&T Mobility and Entertainment; Vicky Colf, Chief Technology Officer, Warner Bros. Entertainment; and Dia Simms, President, Combs Enterprises—and the audience weighed in to determine the winner.

Meet the Entertainment App Challenge finalists.
Vicky Colf


Chief Technology Officer
Warner Bros. Entertainment

Vicky Colf serves as Chief Technology Officer, Warner Bros. Entertainment.  As CTO, Colf oversees the Studio’s extensive portfolio of technology services and solutions. She is also responsible for the Studio’s technology strategy, research and development and reports to Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development.

Colf leads the global Warner Bros. Technology organization, which provides critical business and technology intelligence and services to all Studio business units. Warner Bros. Technology teams manage the Studio’s enterprise systems and solutions, information security, consumer intelligence and data governance, emerging technology research and development, content mastering and delivery, content preservation, and archives, among many other existing and emerging technology disciplines.

Prior to her promotion to CTO, Colf led the Studio’s technology teams as Executive Vice President and General Manager, Technology Solutions and Technical Operations. Before that, she served as Executive Vice President, Worldwide Content Servicing and Digital Solutions.

Colf oversaw the development of the entertainment industry’s first digital supply chain, Digital End-to-End (DETE). The Emmy Award-winning DETE managed content service disrupted the industry and changed the way that entertainment content is managed and delivered, driving increased efficiency and decreasing time to market.

She previously served as Senior Vice President and General Manager of Advanced Digital Services and Technical Systems Development, having joined Warner Bros. Entertainment as Vice President, Corporate Business Development and Strategy in 2004. Colf began her career as a consultant for Andersen Consulting.

Colf is a board member of STEAM:CODERS, a nonprofit organization that teaches underrepresented and underserved students and their families the fundamentals of STEAM (Science, Technology, Engineering, Art, and Math), in preparation for academic and career opportunities. Colf holds a bachelor’s degree in engineering from Harvey Mudd College.

Kevin Petersen


Senior Vice President - Device, Network and Services Marketing
AT&T Mobility & Entertainment

As senior vice president of the Device, Network and Services Marketing organization, Kevin Petersen has responsibility to deliver advanced network and communication services, offer the industry’s leading portfolio of mobile devices and accessories, and provide developers and content creators the tools, platforms, and best practices to deliver great mobile app and entertainment experiences.

Prior to this role, Kevin served as the senior vice president for AT&T Digital Life services, including home security, home automation, home healthcare, energy management, and international wholesale services.

Kevin has also served as senior vice president of Consumer and Wireless Strategy for AT&T Mobility and Consumer Markets, leading cross-functional teams to develop, analyze and present long-term strategies for AT&T.

In 2008, Kevin was appointed to the position of vice president and general manager for Wireless Operations in Illinois and Wisconsin, where he oversaw all wireless financial and operational matters, including in all company-owned retail stores, in his two-state territory.

Prior to that role, Kevin led a team of 850 employees that provided voice and data solutions to 35,000 customers in the Midwest and East regions. These business customers, which typically range in size from 10 to 300 employees, generate several hundred million dollars in annual revenue for AT&T.

A 24-year veteran of the industry, Kevin began his career with SBC Communications Inc. in 1993 in the company’s Leadership Development Program. He later worked as finance director for Dell Computer Corporation in Austin, Texas. He returned to AT&T in 2000 and served for three years as VP of Corporate Finance and another two years as VP of Corporate Planning in San Antonio. Since then, Kevin was VP and GM of AT&T Ohio, and VP of National Business Markets for AT&T Midwest and East regions.

Kevin currently serves on the Board of Directors for the Technology Association of Georgia (TAG) and the Oglethorpe University’s President’s Advisory Council. A native of St. Louis, Kevin holds a bachelor’s degree from Missouri State University and a master’s degree from St. Louis University. He and his wife Nora have five

Dia Simms


Combs Enterprises

Dia Simm’s professional journey began rather unconventionally: before joining Combs Enterprises, she worked for the Department of Defense, and later in advertising sales and the pharmaceutical industry. Now she is living the Combs Enterprises dream – having worked her way up through the ranks to her current role, President of Combs Enterprises. Dia has worked with Sean “Diddy” Combs since 2005 and brings her relentless commitment to excellence and her unparalleled track record as a creative strategist and marketer to the leadership team of Combs Enterprises. Mr. Combs initially recruited Dia as an assistant, and although she had never been one, she accepted the challenge. Dia distinguished herself immediately and rose quickly to the position as Chief of Staff. She has since held numerous roles as part of the Combs executive team, including general manager of advertising and marketing firm, the Blue Flame Agency, and president of Combs Wine & Spirits where she oversaw the strategic execution of all Cîroc Ultra Premium Vodka, DeLeón Tequila and spirits innovation projects for the company. Under Dia’s leadership, Combs Wine & Spirits thrived and she was a key player in the acquisition of DeLeón Tequila in 2013 and its 2016 brand relaunch.

In her role as President of Combs Enterprises, Simms oversees business activities across the companies and investments built and cultivated by Mr. Combs including Combs Wine & Spirits, Blue Flame Agency, AQUAhyrdrate, Bad Boy Entertainment, Sean John, Revolt Media, and Capital Prep Harlem.  She works directly with Mr. Combs to ensure that Combs Enterprises exceeds its financial and operational goals, as well as continue to grow and expand globally and fulfill its broader strategic vision.  She leads efforts across Combs Enterprises to identify and pursue strategic investments that expand the reach and influence that Mr. Combs has on entertainment, media, fashion, spirits, culture and other sectors.
Dia is a highly-respected philanthropic leader who is on the board of THREAD Organization that provides underprivileged high-school students resources to help foster their academic advancement and personal growth.  She received a Bachelor’s degree in Psychology from Morgan State University, a Master’s degree in Management with a concentration in Contract Management from the Florida Institute of Technology and is Level- II Certified by the Defense Acquisition University. The Network Journal recognized Dia in their 40 Under Forty Class of 2010 and, in 2011, Essence Magazine named her a ‘Leader of the New School’ and she was named to the Billboard Women Power list in 2017. In 2018 she received the Matrix Award from New York Women in Communications. Dia balances her work and personal life by commuting weekly from Combs Enterprises which is based in New York City to her home in Baltimore where she resides with her husband and daughter.

View past events: 2017