Explore how technology is revolutionizing entertainment through interactive exhibits including:
- Filming tech
- Volumetric video
- Virtual and augmented reality
- Full-body and facial motion capture
GAMEON: IMMERSIVE GAMING EXPERIENCE
Discover education through gamification—our interactive, immersive gaming demo will demonstrate new concepts and commercial models highlighting the importance of connectivity, latency and reliability. As you explore the game, we will top your experience with fun, personalization and advertising.
SPACES NOT SURFACES BY ARWALL
Unleash yourself from creative restraints! We build large-scale AR illusions. Our flagship product, ARFX is an augmented reality filmmaking tool that eliminates the need for green screen while reducing time and cost. Our second product, AR3D powers interactive AR/VR experiences with no headset, wearables or controllers required.
AUTONOMOUS VEHICLE ENTERTAINMENT EXPERIENCE
Intel and Warner Bros. demonstrate the future of immersive entertainment in an autonomous driving world with the Batman-themed Autonomous Vehicle Entertainment Experience in partnership with DC. In the future, 5G will be an essential part of delivering new experiences once drivers become passengers.
FELIX & PAUL STUDIOS
Felix & Paul Studios is an EMMY® Award-winning immersive entertainment studio, creating unparalleled virtual reality, augmented reality and mixed reality experiences for audiences worldwide.
The studio combines technological innovation with a unique, pioneering and in-depth approach to the new art of XR storytelling.
Experience Immersive Learning through Virtual Reality in the White Castle Arena. Make VR applications more realistic and engaging using IBM Watson SDKs for Unity game development platform. See how Rotisserie.TV, powered by AI on the IBM Cloud, watches Twitch streamers and uses machine learning algorithms to switch between the streams like a virtual director to show the most exciting moments of Battle Royale.
Mantis Vision, brings you the 5V (Volumetric) content revolution with a new generation of amazing Mixed Reality experiences made possible, thanks to fast delivery to the edge. Get ready to experience, real time volumetric content acquisition and streaming to a variety of AR/VR/MR devices and applications.
QUANTUM INTERFACE & LIVING POPUPS
Quantum Interface ("QI") and Living Popups("LP"), leaders in the fields of UX, Cloud AR, and Mobile AR, have partnered to demonstrate the next evolutionary steps in User Experiences (UX) and Augmented Reality (AR), creating exciting new experiences for mobile devices.
Reallusion introduces a Realtime animation experience with 3D character creation and face motion capture using Character Creator 3, iClone 7 and the iPhone or webcam. Reallusion 3D characters and animation tools work with game engines, previz and virtual production to provide a total digital character solution for TV, games and movies.
RED HYDROGEN has partnered with Warner Brothers to showcase Shazam! in an entirely new dimension. Guests will be able to view a scene from Shazam in 4-View and experience audio from the film with a sound field that surrounds and stuns the senses. From there, attendees can immerse themselves in one of the main sets from the movie and use HYDROGEN’s 4-View capture abilities to show true dimension in an image.
Stop by and experience how Tech Mahindra envisions the future of interactive video—a truly immersive and interactive experience. See how content can be monetized. Explore the connected world of sports and the next level of fan engagement—with game predictions, chatting and connecting with fans.
HBO - GAME OF THRONES EXPERIENCE
Game of Thrones fan? Get your own close encounter with a Wight and a White Walker in "The Dead Must Die" experience developed jointly with Magic Leap.
WB - HARRY POTTER: WIZARDS UNITE
WB Games and Niantic partnered to create "Harry Potter: Wizards Unite" an amazing new AR game. We invite you to wander around AT&T SHAPE—you never know where you might find some magic.
AT&T HACKATHON VOTING
Apps built by finalist teams at the AT&T SHAPE Hackathon are showcased for guests to experience and vote for the winning team.
This is a real balancing act. See how our engineers found an innovative way to showcase the importance of low latency in a 5G connection.
AT&T SCREENING ROOM
AT&T Film Awards finalists show their films, alongside selected content from Rooster Teeth, Crunchyroll and Roadtrip Nation.
Get insider access and exclusive offers and perks on the things you love, just for being with AT&T. Stop by to find out more.
AT&T VOLUMETRIC VIDEO STORYBOOTH
Guests can view volumetric video stories & capture their own volumetric story to view over 5G and share on social media.
AT&T ASPIRE PRESENTS ROADTRIP NATION
For 15 years, Roadtrip Nation has made it their mission to talk with professionals of every kind and ask the questions that no one is asking—honest questions about their struggles, successes, and how they figured out the age-old dilemma, "What should I do with my life?"