GAMEON: IMMERSIVE GAMING EXPERIENCE

Discover education through gamification—our interactive, immersive gaming demo will demonstrate new concepts and commercial models highlighting the importance of connectivity, latency and reliability. As you explore the game, we will top your experience with fun, personalization and advertising.

HOLOSUITE BY ARCTURUS

Volumetric Video Production: Explore the potential to build emotional connections with audiences through volumetric video production. Experience immersive and augmented worlds created using HoloSuite, a set of unique post-production tools.

SPACES NOT SURFACES BY ARWALL

Unleash yourself from creative restraints! We build large-scale AR illusions. Our flagship product, ARFX is an augmented reality filmmaking tool that eliminates the need for green screen while reducing time and cost. Our second product, AR3D powers interactive AR/VR experiences with no headset, wearables or controllers required.

AUTONOMOUS VEHICLE ENTERTAINMENT EXPERIENCE

Intel and Warner Bros. demonstrate the future of immersive entertainment in an autonomous driving world with the Batman-themed Autonomous Vehicle Entertainment Experience in partnership with DC. In the future, 5G will be an essential part of delivering new experiences once drivers become passengers.

AWS DEEPRACER

AWS will exhibit the advantages of reinforcement learning with the AWS DeepRacer. AWS DeepRacer is a 1/18th scale race car which gives you an exciting and fun way to get started with autonomous driving through reinforcement learning (RL). Developers, the race is on.

SIMULATED REALITY BY DIMENCO

Interacting with objects in a virtual environment without headwear or wearables. A true natural UX without a learning curve.

ERICSSON

Visit the Ericsson Arcade where cutting edge technology meets old school gaming. Put your gaming skills to the test to see if you have what it takes win while playing with 3G, 4G and 5G network latencies.

FELIX & PAUL STUDIOS

Felix & Paul Studios is an EMMY® Award-winning immersive entertainment studio, creating unparalleled virtual reality, augmented reality and mixed reality experiences for audiences worldwide.

The studio combines technological innovation with a unique, pioneering and in-depth approach to the new art of XR storytelling.

HOLOCAP

At the HoloCap booth, you can jump into the capture space and record your three-dimensional hologram. Your friends can view, in real-time, your hologram in virtual reality or you can meet your virtual self. Welcome to the future!

IBM

Experience Immersive Learning through Virtual Reality in the White Castle Arena. Make VR applications more realistic and engaging using IBM Watson SDKs for Unity game development platform. See how Rotisserie.TV, powered by AI on the IBM Cloud, watches Twitch streamers and uses machine learning algorithms to switch between the streams like a virtual director to show the most exciting moments of Battle Royale.

INTEGRATED VIRTUAL NETWORKS

Silhouette is our patented software-based, immersive video conferencing application that allows people to see and hear each other, via their own live video avatars, in virtual, augmented and mixed reality environments in real time with spatialized 3D audio.

LIVE PLANET

Join Live Planet as we will be streaming the venue live in stereoscopic 360 VR. See your self rendered in realtime. Get a walkthrough of what makes our camera and publishing platform special.

LUX HUB AVATAR LOUNGE

Meet, Play and Experience Virtual Avatars and Influencers at the Lux Hub Avatar Lounge at the AT&T Shape Conference. Experience AR, VR and mixed realities as you browse and explore at this one of a kind exhibition.

MAGIC LEAP

See how spatial computing will transform entertainment. Our lightweight, wearable device lets you see and interact with digital content in the world around you. Experience the future of TV and gaming with Magic Leap One.

MANTIS VISION

Mantis Vision, brings you the 5V (Volumetric) content revolution with a new generation of amazing Mixed Reality experiences made possible, thanks to fast delivery to the edge. Get ready to experience, real time volumetric content acquisition and streaming to a variety of AR/VR/MR devices and applications.

MODULATE

Customize your voice with Modulate! Our voice skins digitally swap out your vocal cords right as you speak, allowing you to sound however you like. Try one of our preset voice skins—or mix them together to create a new voice never heard before!

5G, CAMERA, ACTION!

From 5G to Wi-Fi 6, visit the NETGEAR booth to experience how the latest NETGEAR products are leading the new era of connectivity.

NOITOM

Discover the world of live motion capture by Noitom. With the approaching ubiquity of 5G technology, real-time cloud based digital puppeteering and augmented reality character (AR) interaction is now a commercially viable solution to communicate with your audience.

NOKIA 5G METROTRANSIT EXPERIENCE

The commuter experience will be transformed with Mobile 5G. With digital advertising, real-time cloud content and 360° immersive video entertainment all steaming live over 5G, there will never be a dull moment again during our daily commute.

NVIDIA GEFORCE NOW – PC GAMING ON ANY DEVICE

The GeForce NOW demo at AT&T SHAPE showcases NVIDIA's cloud gaming service running over a 5G network, providing a glimpse into how 5G is pushing the limitations of high-end gaming: your games, on any device you own, from anywhere you are.

QUANTUM INTERFACE & LIVING POPUPS

Quantum Interface ("QI") and Living Popups("LP"), leaders in the fields of UX, Cloud AR, and Mobile AR, have partnered to demonstrate the next evolutionary steps in User Experiences (UX) and Augmented Reality (AR), creating exciting new experiences for mobile devices.

REALLUSION

Reallusion introduces a Realtime animation experience with 3D character creation and face motion capture using Character Creator 3, iClone 7 and the iPhone or webcam. Reallusion 3D characters and animation tools work with game engines, previz and virtual production to provide a total digital character solution for TV, games and movies.

RED HYDROGEN

RED HYDROGEN has partnered with Warner Brothers to showcase Shazam! in an entirely new dimension. Guests will be able to view a scene from Shazam in 4-View and experience audio from the film with a sound field that surrounds and stuns the senses. From there, attendees can immerse themselves in one of the main sets from the movie and use HYDROGEN’s 4-View capture abilities to show true dimension in an image.

SAMSUNG

Samsung is teaming up with Hatch to bring 5G gaming over streaming on the AT&T network to SHAPE. Join the Hatch League Challenge featuring Beach Buggy Racing 2 to compete on the new Galaxy S10 5G phone. Drive head-on into kart racing mayhem against other SHAPE attendees. We’re All Players.

TACTIC

Tactic creates experiences and immersive content with a focus on emerging platforms like Augmented Reality. Our team pushes the boundaries of real-time storytelling through branded mobile apps like Living Wine Labels and Jack Daniel's Old No.7 AR.

TECH MAHINDRA

Stop by and experience how Tech Mahindra envisions the future of interactive video—a truly immersive and interactive experience. See how content can be monetized. Explore the connected world of sports and the next level of fan engagement—with game predictions, chatting and connecting with fans.

VIVE

Experience VR with the new VIVE Pro. VIVE Pro is the most capable and fully featured VR system VIVE has ever made. Designed to meet the needs of today’s room-expansive office environments and crowded arcades, to the comfort of your living room.

VIVIDQ

VividQ is showcasing the world's first real-time 3D holographic headset, finally bringing the science-fiction dream of truly 3D holographic display to life.

Warner Media logo

HBO - GAME OF THRONES EXPERIENCE

Game of Thrones fan? Get your own close encounter with a Wight and a White Walker in "The Dead Must Die" experience developed jointly with Magic Leap.

WIPRO

Fan Engagement Experience - At AT&T SHAPE, Wipro will demonstrate a 360-degree, immersive viewing experience of a sports broadcast and share how it can eventually be enabled by 5G and edge networks.

YAW VR MOTION SIMULATOR

Exhibit description: Experience the world’s most compact and affordable virtual reality motion simulator.

AT&T logo

AT&T HACKATHON VOTING

Apps built by finalist teams at the AT&T SHAPE Hackathon are showcased for guests to experience and vote for the winning team.

AT&T LABS

This is a real balancing act. See how our engineers found an innovative way to showcase the importance of low latency in a 5G connection.

AT&T SCREENING ROOM

AT&T Film Awards finalists show their films, alongside selected content from Rooster Teeth, Crunchyroll and Roadtrip Nation.

AT&T THANKS

Get insider access and exclusive offers and perks on the things you love, just for being with AT&T. Stop by to find out more.

AT&T VOLUMETRIC VIDEO STORYBOOTH

Guests can view volumetric video stories & capture their own volumetric story to view over 5G and share on social media.

AT&T ASPIRE PRESENTS ROADTRIP NATION

For 15 years, Roadtrip Nation has made it their mission to talk with professionals of every kind and ask the questions that no one is asking—honest questions about their struggles, successes, and how they figured out the age-old dilemma, "What should I do with my life?"