The Future of Immersive Branding and Retail
man wearing VR headset in store
by Christy Roland 01.12.2018 08:31 PM
In the latest Futurist Report, the AT&T Foundry has taken an inside look into the emerging technologies and startups shaping the Future of Immersive Branding and Retail. To better understand how consumer relationships with retailers will evolve, more than 25 experts in retail and technology that are driving innovations were interviewed, and five bold projections were developed to showcase what the future of shopping and interacting with brands could be like.

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Meet the Winners of the 2017 AT&T Film Awards
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by Dave Okamoto 01.10.2018 04:48 PM
The results are in! The judges have completed their selections and we are excited to announce the winners of the 2017 AT&T Film Awards.

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How TMT Will Drive Content Innovations
people using devices in front of a tv screen
by Jeana Chaffin 12.14.2017 09:30 PM
Learn why it’s good news that the convergence of technology with media and entertainment is indeed causing disruptive changes.

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The Importance of Native Advertising for Content Creators
family watching TV together
by Christy Roland 12.08.2017 07:22 PM
Learn why it’s good news that the convergence of technology with media and entertainment is indeed causing disruptive changes.

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What is video streaming and how does it work?
video streaming basics - man holding smartphone
by Doug Sillars 11.10.2017 03:31 PM
Video is everywhere. With the availability of high-speed cellular networks and powerful phones, people are consuming video at an incredible pace, and all indications point to it continuing to grow. But how does video streaming work?

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AT&T Film Awards now accepting submissions
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by Dave Okamoto 11.09.2017 07:53 PM
We have a competition for aspiring film makers to share their work, gain industry exposure, and earn some cash! Through November 26, 2017, eligible creators can submit their short films to the AT&T Film Awards for a chance to win up to $20K in prize packages, exposure, and the opportunity to take home the AT&T Film Awards trophy.

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The importance of convergence for content creators
People viewing the VR short The Protectors at AT&T SHAPE
by Ed Schmit 10.25.2017 04:22 PM
Creative people just want to create, but it is important for them to be cognizant of technology trends and to be prepared to support the latest technologies. Learn how media and technology are converging to create new opportunities for creators and reveal unprecedented experiences for the audiences who what their work.

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When Storytelling Meets Technology It’s Simply Magic
Marco Tempest presenting at AT&T SHAPE in 2017
by Christy Roland 10.21.2017 10:12 PM
Emerging tech often enjoys the benefit of being innately mysterious and surprising, perfect for a magician looking to craft that never-seen-before illusion to deliver a truly unique experience.

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Why Every Great Storyteller Needs a Programmer
teenager at computer- digital storytelling tips
by Christy Roland 10.17.2017 09:23 PM
When programmers and artists work together they can create amazing things. Learn tips for creating a harmonious collaboration from Disney animator Glen Keane.

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Mining for the Muse: Artificial Intelligence’s Role in Creating Stories
image of a robot from AT&T SHAPE
by Phil Voulgaris 10.16.2017 10:20 PM
AI is making in-roads in entertainment, but what’s the best way to use it? Learn how a Disney animator Glen Keane uses technology to bring his vision to the big screen.

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