A special thank you to all the attendees, vendors, and partners who have supported AT&T SHAPE. There are currently no planned dates for future SHAPE events, this site will be retired soon.
Cheap Virtual Reality Headsets Are Now a Reality, but Are They Worth the $20?
man wearing VR headset in store
by Christy Roland 11.13.2018 07:16 PM
The cost of virtual reality (VR) headsets keeps dropping as more companies bring creative designs to the market. There are a wealth of inexpensive VR headset options now available to the public or on the way. And, as these technological advances transform the VR landscape, the value, price, required tech, and consumer expectations concerning all this newly accessible hardware are changing too. Learn about the latest models.

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Definitive Guide to Transmedia Storytelling
overhead photo of highway interchange at night
by Christy Roland 10.23.2018 09:19 PM
We crave stories and the best movies, multimedia projects, and brands employ excellent storytelling. As the variety of devices and platforms available to storytellers has grown exponentially, the way in which we tells stories is changing as is the way an audience experiences them. This is the world of transmedia storytelling. Learn from experts in the field about best practices, which platforms are right for what types of stories, and examples of transmedia storytelling.

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Are Mobile Video Apps and IoT Disrupting the Personal Training and Fitness Industries?
photo of fit woman on beach
by Christy Roland 09.20.2018 02:13 PM
Learn about the limitations of IoT fitness devices and how personal trainers see their place in helping people meet their goals. Plus find a list of the most popular fitness and meditation apps and equipment.

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Experiential Marketing Tips and Examples from the Pros
Tom Maher
by Christy Roland 09.14.2018 08:25 PM
Experiential marketing is fundamentally changing how consumers view brands and subsequently, where their loyalties lie when making a purchase. But what is it exactly and does it really make a difference? Experts weigh-in with examples, tips, and why this isn’t a passing fad.

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Is Content King?
Bharat Anand
by Andrew Keen 08.21.2018 03:45 PM
Is the idea that “content is king” mistaken? Hear what the author of The Content Trap: The Strategist’s Guide to Digital Change thinks it takes to make online businesses successful.

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Surprising Secrets and Actionable Examples of Immersive Experiences
woman using vr headset
by Christy Roland 08.17.2018 03:03 PM
A truly immersive experience is one that creates a sense of flow and it can come in many different forms. In fact, you’ve probably participated in one and didn’t even know it. See our comprehensive list of examples and learn some secrets to creating the ultimate immersive experience.

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SHAPE 2018: Where the Deeply Personal and the Blazingly Technical Intersect
Sean Combs at 2018 AT&T SHAPE
by Christy Roland 08.16.2018 03:30 PM
Learn how 2018 AT&T SHAPE speakers, exhibitors, and participants embraced both digital convergence, with a variety of mind-blowing technologies, and a passion for having every story find its audience and every audience find its voice.

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Recap: AT&T Create-a-thon – New York
February 2018 New York City AT&T Create-a-thon winners photo
by Ed Donahue 08.15.2018 03:15 PM
On February 23 – 25, the AT&T Developer Program hosted our first New York AT&T Create-a-thon of the year! Over 250 creators, filmmakers, and media makers showed up and created 52 shorts in just one weekend. Watch the winning films.

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Recap: AT&T Entertainment Hackathon – Bay Area
July 2018 Bay Area AT&T Hackathon participants photo
by Ed Donahue 08.13.2018 09:25 PM
At the end of July, the AT&T Developer Program went to Santa Clara, CA for an entertainment hackathon at Hacker Dojo. Over 120 developers, designers, and students showed up to create projects ranging from an app that can choose a playlist based on your heart rate to an easy way for brand ambassadors to promote videos from advertisers.

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New Technologies to Empower Artists
Wyatt Jenkins
by Andrew Keen 07.16.2018 05:12 PM

Andrew Keen interviews Wyatt Jenkins from Patreon re: new technologies that empower artists

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