Category: Virtual Reality

Cheap Virtual Reality Headsets Are Now a Reality, but Are They Worth the $20?
man wearing VR headset in store
by Christy Roland 11.13.2018 07:16 PM
The cost of virtual reality (VR) headsets keeps dropping as more companies bring creative designs to the market. There are a wealth of inexpensive VR headset options now available to the public or on the way. And, as these technological advances transform the VR landscape, the value, price, required tech, and consumer expectations concerning all this newly accessible hardware are changing too. Learn about the latest models.

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Ultimate guide to XR, VR, AR and MR conferences – Updated November 2018
photo of man using VR in front of monitors
by John Sunda Hsia 11.02.2018 08:37 AM

Interested in learning more about VR and AR? See a list of upcoming VR and AR conferences in the U.S. and Canada, along with the most noteworthy events happening in Europe and Asia.

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Surprising Secrets and Actionable Examples of Immersive Experiences
woman using vr headset
by Christy Roland 08.17.2018 03:03 PM
A truly immersive experience is one that creates a sense of flow and it can come in many different forms. In fact, you’ve probably participated in one and didn’t even know it. See our comprehensive list of examples and learn some secrets to creating the ultimate immersive experience.

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The Future of Immersive Branding and Retail
man wearing VR headset in store
by Christy Roland 01.12.2018 08:31 PM
In the latest Futurist Report, the AT&T Foundry has taken an inside look into the emerging technologies and startups shaping the Future of Immersive Branding and Retail. To better understand how consumer relationships with retailers will evolve, more than 25 experts in retail and technology that are driving innovations were interviewed, and five bold projections were developed to showcase what the future of shopping and interacting with brands could be like.

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Tagline Podcast @ SHAPE: Engineering Creativity
by Dave Okamoto 07.31.2017 10:19 PM
Join us for “Tagline,” a podcast produced by iHeartRadio in partnership with Advertising Age. This episode of Tagline focuses on what it means to engineer content, develop creative and create entertainment in an age of VR, AI, and unprecedented access to capture, consume and curate on our own terms.

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Kathryn Bigelow makes movies that make a difference
Kathryn Bigelow on stage at AT&T SHAPE
by Christy Roland 07.18.2017 05:53 PM
Attendees at AT&T SHAPE had the opportunity to view Kathryn Bigelow’s VR short, The Protectors, Walk in the Ranger’s Shoes, the way it was meant to be seen: wearing Samsung VR headsets. Find out how you can see the movie and learn more about her motivation when creating these films.

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How Virtual and Augmented Reality Are Changing Our Military
Gravity Jack
by Christy Roland 06.23.2017 03:42 PM
Big-budget Hollywood movies have been portraying soldiers using AR and VR technology in battle for years. But is it all just science fiction? Read on to find out how Gravity Jack is bringing some of these scenarios to life and how you can experience it at SHAPE.

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WhirlwindFX: Extending the sense of touch to your TV watching experience
WhirlwindFX at SHAPE
by Christy Roland 06.21.2017 09:34 PM
Did you ever want to feel the heat from the flames of the pyrotechnics and vibrations from the synchronized chants of “Defense” while watching a sporting event at home? You may be able to in the near future. Get a sneak peek at what WhirlwindFX will be showing at AT&T SHAPE and how it may change the way you experience TV.

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Seattle Hackathon recap: Winning AR and VR apps that make learning fun
AT&T Seattle Hackathon
by Ed Donahue 04.21.2017 10:53 PM
At our Seattle hackathon, held at extraSlice, developers created VR/AR apps that foster fun learning events. Find out which were the winning apps.

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Why music is critical to creating immersive VR/AR worlds
music in VR
by Christy Roland 03.13.2017 10:22 PM
When creating AR/VR experience, music can make all the difference. Learn how to start thinking about it first and where to get license-free tunes.

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