Category: Virtual Reality

Looking Ahead to the Future of Mixed Reality Design
Man wearing MR goggles manipulating imaginary content
by Ed Schmit 11.12.2019 07:47 PM
Bridging the gap between creatives and developers – what’s not working, why, and how to fix it for your organization.

Read more....
The Rise of Esports and Impact of Technology
esports
by Ed Schmit 10.16.2019 05:08 PM
With over 380 million global fans & $1b in revenues, esports is no fad. It’s a serious business that will only get bigger.

Read more....
How Technology is Changing Live Entertainment and Fan Experiences
Concert fan using mixed-reality goggles
by Ed Schmit 09.18.2019 08:23 PM
How we experience live entertainment is changing. Why go to the movies or a baseball game when you can experience it from the comfort of your own home instead? The right tech makes it easier than ever before.

Read more....
Get up to speed on how cloud gaming is changing the video game industry
Mixed Reality Gamer
by Ed Schmit 08.21.2019 03:06 PM
Cloud gaming is worth nearly $140B right now and will only get bigger. New entrants are making a splash, looking to be the market leaders of this emerging industry. Learn where we are now and where we’re going with cloud gaming.

Read more....
Designing for Mixed Reality: How to Think Differently
Mixed Reality with Smartphone
by Ed Schmit 05.10.2019 03:47 PM
Developing products for mixed reality (MR) poses interesting challenges for designers. As the disruptors, they’ll have to blaze a trail for the rest of the industry to follow. Read more about how thinking differently about MR can help.

Read more....
How Developers Built Winning Apps at First Magic Leap Hackathon
LifeScope side view
by Michael Pacholec 01.09.2019 09:16 PM
Are you ready to enter the Magicverse? If you’re curious about what it’s like to create apps on the Magic Leap platform, read about how teams at the first AT&T and Magic Leap Spatial Computing Hackathon went about creating their winning apps.

Read more....
Ultimate Guide to 2019 VR, AR and MR Conferences
photo of man using VR in front of monitors
by John Sunda Hsia 12.16.2018 08:37 AM

Interested in learning more about VR and AR? See a list of upcoming VR and AR conferences in the U.S. and Canada, along with the most noteworthy events happening in Europe and Asia.

Read more....
Cheap Virtual Reality Headsets Are Now a Reality, but Are They Worth the $20?
man wearing VR headset in store
by Christy Roland 11.13.2018 07:16 PM
The cost of virtual reality (VR) headsets keeps dropping as more companies bring creative designs to the market. There are a wealth of inexpensive VR headset options now available to the public or on the way. And, as these technological advances transform the VR landscape, the value, price, required tech, and consumer expectations concerning all this newly accessible hardware are changing too. Learn about the latest models.

Read more....
Surprising Secrets and Actionable Examples of Immersive Experiences
woman using vr headset
by Christy Roland 08.17.2018 03:03 PM
A truly immersive experience is one that creates a sense of flow and it can come in many different forms. In fact, you’ve probably participated in one and didn’t even know it. See our comprehensive list of examples and learn some secrets to creating the ultimate immersive experience.

Read more....
The Future of Immersive Branding and Retail
man wearing VR headset in store
by Christy Roland 01.12.2018 08:31 PM
In the latest Futurist Report, the AT&T Foundry has taken an inside look into the emerging technologies and startups shaping the Future of Immersive Branding and Retail. To better understand how consumer relationships with retailers will evolve, more than 25 experts in retail and technology that are driving innovations were interviewed, and five bold projections were developed to showcase what the future of shopping and interacting with brands could be like.

Read more....