Category: Virtual Reality

The Future of Immersive Branding and Retail
man wearing VR headset in store
by Christy Roland 01.12.2018 08:31 PM
In the latest Futurist Report, the AT&T Foundry has taken an inside look into the emerging technologies and startups shaping the Future of Immersive Branding and Retail. To better understand how consumer relationships with retailers will evolve, more than 25 experts in retail and technology that are driving innovations were interviewed, and five bold projections were developed to showcase what the future of shopping and interacting with brands could be like.

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Ultimate guide to VR, AR and MR conferences – Updated August 2018
AR/VR conferences
by John Sunda Hsia 12.20.2017 08:37 AM
Interested in learning more about VR and AR? See a list of upcoming VR and AR conferences in the U.S. and Canada, along with the most noteworthy events happening in Europe and Asia.

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Tagline Podcast @ SHAPE: Engineering Creativity
Tagline
by Dave Okamoto 07.31.2017 10:19 PM
Join us for “Tagline,” a podcast produced by iHeartRadio in partnership with Advertising Age. This episode of Tagline focuses on what it means to engineer content, develop creative and create entertainment in an age of VR, AI, and unprecedented access to capture, consume and curate on our own terms.

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Kathryn Bigelow makes movies that make a difference
Kathryn Bigelow on stage at AT&T SHAPE
by Christy Roland 07.18.2017 05:53 PM
Attendees at AT&T SHAPE had the opportunity to view Kathryn Bigelow’s VR short, The Protectors, Walk in the Ranger’s Shoes, the way it was meant to be seen: wearing Samsung VR headsets. Find out how you can see the movie and learn more about her motivation when creating these films.

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How Virtual and Augmented Reality Are Changing Our Military
Gravity Jack
by Christy Roland 06.23.2017 03:42 PM
Big-budget Hollywood movies have been portraying soldiers using AR and VR technology in battle for years. But is it all just science fiction? Read on to find out how Gravity Jack is bringing some of these scenarios to life and how you can experience it at SHAPE.

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WhirlwindFX: Extending the sense of touch to your TV watching experience
WhirlwindFX at SHAPE
by Christy Roland 06.21.2017 09:34 PM
Did you ever want to feel the heat from the flames of the pyrotechnics and vibrations from the synchronized chants of “Defense” while watching a sporting event at home? You may be able to in the near future. Get a sneak peek at what WhirlwindFX will be showing at AT&T SHAPE and how it may change the way you experience TV.

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Seattle Hackathon recap: Winning AR and VR apps that make learning fun
AT&T Seattle Hackathon
by Ed Donahue 04.21.2017 10:53 PM
At our Seattle hackathon, held at extraSlice, developers created VR/AR apps that foster fun learning events. Find out which were the winning apps.

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Why music is critical to creating immersive VR/AR worlds
music in VR
by Christy Roland 03.13.2017 10:22 PM
When creating AR/VR experience, music can make all the difference. Learn how to start thinking about it first and where to get license-free tunes.

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4 VR hardware developments we love in 2017
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by John Sunda Hsia 02.14.2017 04:45 PM
With Valentine’s Day now upon us, the romance of new VR tech hangs heavy in the air. The annual CES show saw the unveiling of a wealth of heart-swelling peripherals, new technology, and updates on classic ideas that will move the industry forward. Here are four recent developments in VR that we love, and we’re pretty sure that you might too

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Cross-Platform VR-AR: Developing a multi-user virtual and augmented reality experience
Cross-Platform AR/VR Demo
by John Sunda Hsia 02.03.2017 06:57 PM
An AR/VR demo at Shape had users interacting with a range of engaging experiences. Read all about it and see which one was the favorite.

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