Category: Augmented Reality

Surprising Secrets and Actionable Examples of Immersive Experiences
woman using vr headset
by Christy Roland 08.17.2018 03:03 PM
A truly immersive experience is one that creates a sense of flow and it can come in many different forms. In fact, you’ve probably participated in one and didn’t even know it. See our comprehensive list of examples and learn some secrets to creating the ultimate immersive experience.

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The Future of Immersive Branding and Retail
man wearing VR headset in store
by Christy Roland 01.12.2018 08:31 PM
In the latest Futurist Report, the AT&T Foundry has taken an inside look into the emerging technologies and startups shaping the Future of Immersive Branding and Retail. To better understand how consumer relationships with retailers will evolve, more than 25 experts in retail and technology that are driving innovations were interviewed, and five bold projections were developed to showcase what the future of shopping and interacting with brands could be like.

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Ultimate guide to VR, AR and MR conferences – Updated September 2018
AR/VR conferences
by John Sunda Hsia 12.20.2017 08:37 AM
Interested in learning more about VR and AR? See a list of upcoming VR and AR conferences in the U.S. and Canada, along with the most noteworthy events happening in Europe and Asia.

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3 Elements of magic and the bond between technology and illusion
Marco Tempest at AT&T SHAPE
by Christy Roland 09.07.2017 08:58 PM
At AT&T SHAPE in Los Angeles, cyber illusionist Marco Tempest demonstrated how magic and AR can merge to create fascinating tricks at his talk on “Inventing the Impossible.” He also shares his thoughts on collaboration, technology, and the role the magician plays in foretelling the future.

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How Virtual and Augmented Reality Are Changing Our Military
Gravity Jack
by Christy Roland 06.23.2017 03:42 PM
Big-budget Hollywood movies have been portraying soldiers using AR and VR technology in battle for years. But is it all just science fiction? Read on to find out how Gravity Jack is bringing some of these scenarios to life and how you can experience it at SHAPE.

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Seattle Hackathon recap: Winning AR and VR apps that make learning fun
AT&T Seattle Hackathon
by Ed Donahue 04.21.2017 10:53 PM
At our Seattle hackathon, held at extraSlice, developers created VR/AR apps that foster fun learning events. Find out which were the winning apps.

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Cross-Platform VR-AR: Developing a multi-user virtual and augmented reality experience
Cross-Platform AR/VR Demo
by John Sunda Hsia 02.03.2017 06:57 PM
An AR/VR demo at Shape had users interacting with a range of engaging experiences. Read all about it and see which one was the favorite.

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2017 Developer trends in virtual reality and augmented reality
VR AR Predictions
by John Sunda Hsia 01.12.2017 08:13 PM
Marxent Labs shares their predictions for augmented reality and virtual reality that will affect developers most in 2017. Can you guess what they might be?

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10 Must-see augmented reality apps
200
by John Sunda Hsia 12.07.2016 06:08 PM
While AR mobile apps are not new, the recent interest in this technology and the plethora of available apps, compels us to take a fresh look at some exciting AR apps. See which ones made our list.

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Compete in the VR/AR Challenge at the 2017 AT&T Developer Summit for a Chance to Win $20,000
VR demo
by Andrea Morton 10.15.2016 01:10 AM
Get the details and deadlines to enter your solution into the VR/AR Challenge for a chance to win $20,000 during the 2017 Developer Summit in Las Vegas.

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