Published: Jul 21, 2017
Updated: Dec 14, 2017

Recap: AT&T Create-a-thon – Dallas

Author: Ed Donahue

Dallas Create-a-thon winnersAt the end of April, the AT&T Developer Program traveled to Dallas to host our first AT&T Create-a-thon in Texas! We had two themes for this event: women-directed films and shorts that focused on the intersection of technology and film.

We organized this AT&T Create-a-thon with some great sponsors, both inside and outside of AT&T. Our external sponsor, Accenture, was excited to be involved and brought a ton of expertise on the technology side. The company’s experts inspired attendees to think about technology and the future of technology in new and creative ways while working on their projects. Our AT&T sponsors were two of the Employee Resource Groups (ERGs) that are extremely active in the Dallas area: OASIS (Organization of Asian Indians at AT&T) and AWT (AT&T Women of Tech). Each of these ERGs work to support minority groups at AT&T and throughout the Dallas community. By participating in the AT&T Create-a-thon, they were able to realize their goals in the filmmaking community as well.

The featured speaker for the Friday kick-off was Jenifer Robertson, Senior Vice President of Technology Strategy and Portfolio Implementation at AT&T. Jenifer imparted insightful leadership advice that teams were able to use during their weekend project.

On Saturday, teams filmed on location all over Dallas! I was able to catch up with a few teams to get some behind the scenes sneak peeks. Some teams were filming outside at some of Dallas’ historic landmarks, while others were filming indoors at office and community center locations. During lunch, I got a sneak peek into one team’s storyboarding and editing process.

After a long weekend of filming and editing, participants gathered in the AT&T Concourse Auditorium to watch a screening of all eight films submitted. It was just like being in a movie theater!

Be sure to check out the playlist of the films that were submitted.

Best Film/Video Overall

1st Place: Conversations – A minimalist film exploring the ways the same phone call can change with different callers.


2nd Place: A Night to Remember – A dramatic story to raise awareness about date rape.


3rd Place: Drones – A short film about drones and their uses.



Best Film/Video Shot Using a Mobile Device

Finding Home – A female programmer loses her AI phone, which must find its way back to her.



Best Woman-led Film

All Thumbs – Outcast math teacher, Hubert, vows to perfect his mobile device/social media skills to show up the “cool” teachers who have shunned him.



Future of Technology Excellence Award

Drones – A short film about drones and their uses.

Watch all those videos:

Stay up to date with all the upcoming AT&T Dallas events by joining the Dallas Tech & Entertainment – Workshops & Competitions meetup.

Dallas Create-a-thon participants
A huge thank you to our sponsors for helping to make this event possible!


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