AT&T ENTERTAINMENT APP CHALLENGE

The AT&T Entertainment App Challenge invites developers, designers, and creators to hack the way we create and experience entertainment. Are you interested in developing apps for the second screen, or working with technologies like AI, VR/AR/MR, IoT, and robotics to disrupt content consumption? Then, this challenge is for you. When submitting your entry, we encourage you to consider all scenarios in entertainment such as monetization, social, accessibility, immersion, virtual assistants, usability, e-sports, or whatever your passion. Join us!

Thursday, February 15 through Sunday, April 22

Contest open for submissions

Saturday, June 2

Semi-final expo and finalists selected

Sunday, June 3

Final pitches and winner selected

BEST OVERALL APP

1ST PLACE

$20,000

2ND PLACE

$10,000

3RD PLACE

$5,000

4TH & 5TH PLACE

$2,500

KICKER PRIZES

BEST USE OF 2ND SCREEN TECHNOLOGY

1st Place - $5,000

For this category, build a technology to enhance the entertainment experience through the use of a mobile device or 2nd screen technology (e.g., VR, AR, or wearable).

BEST NEXT GENERATION ADVERTISING OR DISTRIBUTION SOLUTION

1st Place - $5,000

For this category, AT&T and Warner Bros. Technology are challenging developers to think of innovative approaches to advertising or content distribution through the use of AI, VR/AR, distributed ledger (blockchain), video content or other methods. Your goal is to change the way that people consume and/or interact with advertisements or content. Presented by Warner Bros. Technology.

BEST GAMING, VIRTUAL REALITY, OR AUGMENTED REALITY SOLUTION

1st Place - $5,000

For this category, make an audience member feel like part of a film or game by creating an immersive storytelling experience through the use of virtual reality, augmented reality, or other gaming technologies.

MOST INNOVATIVE ENTERTAINMENT EXPERIENCE SOLUTION

1st Place - $5,000

For this category, build a Technology that provides the user with a unique entertainment experience through the use of technologies of your choice (e.g. IOT, AI, augmented reality, biometrics, location technologies). Presented by Warner Bros. Technology.

JUDGING CRITERIA

1st Round

All apps submitted by 11:59PM on April 22nd will undergo an initial screening where judges evaluate your solution based on the criteria to the right. The top five (5) teams as determined by our expert judging panel will be selected as semi-finalists and notified on May 9th.

Semi-Final Round*

The top five (5) teams will be invited to join us to present their application on Saturday, June 2nd as one of the exhibits at the AT&T SHAPE. The top three (3) finalists will then be determined by a combination of conference guest voting and a panel of expert judges.

Final Round*

The top three (3) teams will be invited to join us to present their application on Sunday, June 3rd as one of the exhibits at the AT&T SHAPE. The overall winner will then be determined by a combination of conference guest voting. 

*The top five (5) teams are required to attend AT&T SHAPE on June 2nd and 3rd to present their solution and participate in the semi-final and final rounds of judging.

Ability to clearly articulate what your app does

Originality of your idea

Difficulty of technical implementation

Design and polish of the app

Appropriateness of app to the theme

APP CHALLENGE LEGAL

View past events: 2017